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Shelly Hornback


As a former governing board member turned director of community relations for one of Arizona's top-ranked elementary school districts, Shelly Smith Hornback is enthusiastic about strong schools and communities. 

She co-founded several parent/teacher organizations and has led nearly twenty winning bond and override campaigns for a tri-district political action committee, securing hundreds of millions of dollars for teaching positions and new construction in one of America’s fastest growing regions.


With more than two decades of proven experience in servant leadership and relationship-building, Shelly is the owner of Hornback Communications, a boutique public relations firm that helps non-profits, small businesses, and schools to connect with their audience and create meaningful partnerships.


Shelly currently serves on the Arizona Advisory Board for Common Sense Media and School Connect. She is also on the Board of Directors for the Southwest Valley Chamber of Commerce. As a first generation college student, Shelly graduated from San Diego State University. She credits her single mom who raised five children with her strong work ethic and commitment to community service. 


Shelly resides in historic Phoenix with her husband of 26 years. She enjoys hiking, roller skating, and family travel with Todd and their two adult sons.

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